Archive | marketing

Just Say No to Branding the Tooth Fairy to Make Millions off our Kids



(Turns out The Real Tooth Fairies, LLC really didn’t want you to see their pitch to investors. Could they be ashamed? Six scantily clad censor fairies slipped a copyright claim under You Tube’s pillow and removed both the edited version and the original. Fortunately (but admittedly, not as much fun), there’s a transcript! Please click […]

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USA Today Series: Saving Childhood



Have you seen this great series, called Saving Childhood, out this week in USA Today? Journalist Liz Sabo takes on several key issues we discuss here regularly, including early puberty in girls, the sexualization and marketing of childhood, increasing rates of chronic childhood diseases, children spending less time outside, and less time and value for […]

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