At first glance, it may seem like www.whatsreallyinsidescjohnson.com, the site that premiers the new SC Johnson commercial, is actually the work of the makers of Glade, Pledge, and Windex.
But look a little closer at the website. And a few seconds into the commercial, you’ll burst out laughing.
Because this new commercial is actually from Women’s Voices for the Earth (WVE), a women’s environmental health group that’s parodying the company’s commitment to “honesty” and “transparency” while keeping fragrance ingredients a secret from consumers like us. Watch the original commercial here, then watch the WVE spoof.
Please share the commercial on Facebook and Twitter to spread the word about SC Johnson’s secrets, and then take action to tell SC Johnson to list all fragrance ingredients! You have a right to know what’s in the products you’re bringing into your home, especially when some of those chemicals may harm your health.
- Synthetic musks: persistent (they don’t break down in the environment), bioaccumulative (they build up in our bodies), potential hormone disruptors, may break down the body’s defenses against other toxic exposures, and are showing up in our blood and breast milk
- All 26 of the allergens currently disclosed on SCJ product labels in the European Union (EU). SCJ doesn’t disclose these allergens on product labels in the US because they’re not required to by law.
- Several additional allergens, which have been deemed of concern in the EU. (While WVE does not believe that allergens need to be removed from products, because not everyone is sensitive to them, allergens should be clearly labeled so that those people who are sensitive can avoid them.)
- Several chemicals of concern identified by an EU panel as having no publicly available human safety data.
- Terpenes, which can react with ground level ozone in the air to form cancer-causing formaldehyde.
- Petroleum – the same compound in gasoline.
Double Standard Between E.U. and U.S.
In the EU, companies are required to disclose 26 ingredients that the European Union has determined to trigger allergies. SC Johnson therefore discloses all 26 of the allergens required in the EU directly on product labels, but doesn’t disclose these allergens in the US because they’re not required to by law. We all deserve to be able to avoid chemicals that may cause allergic reactions, no matter where we live.