I’m a big fan of David and Goliath stories. Of real people taking on big corporations and making change happen. I love that social media has leveled out the playing field a bit, given voice to so many people, and allowed direct access with companies like never before.
You may have heard of the mothers taking on Kraft for putting food dyes in Macaroni and Cheese sold in the U.S. and selling a different version without food dyes in Europe. What gives, why is America a dumping ground for artificial colorings?
Back in 2011, the FDA was considering putting labels on food containing artificial food dyes, because researchers are finding they have an negative effect on the behavior of all children. Here’s a guest post I wrote for our friends over at Practically Green about it. The Center for Science in the Public Interest has also linked the artificial colors to hyperactivity in children, migraines, and asthma.
So these moms are taking it right to the company. Here is their petition on Change.org. You may have seen these dynamos. They were on Good Morning America, The Dr. Oz Show, The Chicago Tribune, and USA Today. Fantastic!
And now they are meeting with Goliath (I mean, Kraft).
Vani Hari, a.k.a. “Food Babe,” delivered more than 270,000 petition signatures to Kraft’s headquarters in the Chicago area demanding the company stop using artificial dyes in its iconic Macaroni & Cheese products sold in the United States.
“I can give them a preview: if Kraft is anything like the hundreds of other companies facing a consumer uprising online, they’ll eventually start listening to their customers and work with us to ensure the health and safety of all Kraft Macaroni & Cheese products.”
“I traveled all the way from North Carolina to Chicago to bring the voices of more than 270,000 Kraft customers right to their doorstep,” Hari added. “If Kraft really wants to do right by their customers, like they’ve said, they’ll make their American products just as safe
as their European ones.”
In the meantime, buy Annie’s Mac & Cheese, or better yet, cook it up from scratch. What kind of Mac & Cheese does your family eat?