Happy Earth Day! You know it is coming because every marketer tries to take advantage of this theme to get us to buy more stuff. Any green angle is pursued. We are forced to consider buying a plastic toy because it is encased in somewhat eco-friendly packaging.
At these times, it’s easy to fall into greenwashing…believing in false (or deliberately unclear) claims about a products’ greenness. Here are my recent picks for the worst in greenwashing this year.
What can moms do to help the earth? There are plenty of small and meaningful actions moms can take to lessen their impacts on the Earth. Together, these acts will conserve and preserve our precious resources such as protecting our air, water and land. Moms can show companies that they can be (and we expect them to be) better stewards of the earth.